
Optimum Nutrition
Gold Standard 100% Whey
The world's most iconic whey protein.
- Protein
- Protein 24 g
- BCAAs
- BCAAs 5.5 g

The kids'-cereal remake with 13 g protein and 0 g sugar.
Per serving, from the label. Formulas can change — always check the package.
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Deal updates for High Protein Cereal, Cocoa
Magic Spoon recreates nostalgic cereal flavors — Cocoa, Fruity, Frosted, Peanut Butter — with 13 g of protein and 0 g of sugar per cup, sweetened with allulose and monk fruit. It started as a direct-to-consumer hit and is now on Target and Walmart shelves.
The number on this page comes from the Supplement Facts panel: protein per serving as printed on the label. Scoop sizes differ between brands (roughly 30–40 g of powder), so compare protein per serving and servings per container, not scoop counts.
Powder usually gives more protein per dollar and per calorie; bars win on convenience. Check the same two numbers on both: protein per serving and calories per serving.

Optimum Nutrition
The world's most iconic whey protein.

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